The Insider News weekly polls, are intended to provide information that is wanted by the industry. Whether it be the best CPA company to work with, the best mail solution, or simply the best offer that is working that particular week.

In Part One, we highlighted the importance of leadership in any economic environment but especially in an ultra-competitive one such as ours, and we mentioned how strong leadership doesn’t guarantee success but it will be…

The sky’s the limit with Thrifty Car Rental’s latest sweepstakes, which is awarding daily prizes of 75,000 Delta SkyMiles. Consumers 21 and older can enter the sweepstakes online at Thrifty.com. Each day, Thrifty will select a random winner, who will …

Harry & David launched a corporate incentives and promotions division at the Motivation Show last month. Al Multari, senior VP and general manager heads

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis

The Mountain View based company earlier this week unintentionally provided a sneak peek at what appears to be an impending expansion into classified advertising — a move that would have the search engine giant going toe-to-toe with online marketplace eBay

It’s not always intentional, but it seems that whenever I go to a tradeshow, despite my best efforts, I end up writing an article about it. That certainly happened as a result of my last trade show experience. It involved a visit to New York City for Advertising Week.

If you read this week’s Digital Thoughts, which of course you did, you would have read about a small conference that very few in our industry attended. For those of us that did attend, such exclusivity won’t last long as this space should soon become a significant player in the world of online advertising.