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Internet Ad Spend Jumps 49 Percent
According to information released by Nielsen Monitor-Plus and Nielsen//NetRatings, Internet advertising spending increased 49% during the first half of 2006, while overall advertising spending rose 5.1%.
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Lead Generation: Quality over Quantity
There was a time in lead generation when all that mattered was the number of leads someone could produce. The price paid per lead was almost exclusively based on the numbers generated, not necessarily how those leads performed…
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Agencies
Chili’s Spices Up Gifts Cards with Customizable Option
Chili’s Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards.
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Agencies
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.
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Cream of the 2006 Crop
Multidiscipline (National) Burger King and the NFL Client: Burger King Corp. Agency: Equity MarketingSales of chicken strips and burgers spiked when the
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Brands are Built Brick by Brick
It’s 1983. I’m cheap, so I’m buying my daughter clothes at Sears. She turns to me. Daddy, it’s OK that you’re so cheap, but can we at least get a Gap
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SPOTLIGHT ON… Patrick McKenna from DMi Partners
– Learn about an agency managing an ad campaign at $100/click
– Learn about DMi Partners and the services they provide
– See how Patrick envisions his company in the future -
VoIP Grew 83% in 2005
There were 10.3 million VoIP subscribers around the world at the beginning of 2005, and 18.7 million by the year’s end. This marks 83% growth for the year, according to Point-Topic, a UK-based company specializing in broadband…
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AOL Video Now Offers Movies for Download
Last week, AOL began selling movies for download on its video portal, AOL Video. The full-length films from 20th Century Fox, Sony Pictures Home Entertainment, Universal Pictures, and Warner Bros. Home Entertainment…
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Zune to Add to Apple’s Growing Headache
Apple’s dominating iPod devices have quickly grown into the face of portable music, but with recent news about Microsoft’s impending line of Zune gadgets and with the recent unveiling of SanDisk’s 8GB Sansa e280 music player, it…
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