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  • Digital Thoughts – AOL-MSN or is it MSN-AOL?

    AOL earned more than a billion dollars last year on advertising revenues and will earn even more this year. A healthy chunk of those ad revenues come from search, and no surprise to those in our industry, AOL’s search revenues come from Google…

  • Trends Report – Yahoo! Search Marketing Listing Guidelines Policy Change

    The message might have come out a little late yesterday for those covering the industry to pick it up, but almost assuredly, this topic will dominate the industry today. Then again, maybe not. Postings about the topic are scarce, and usually such postings…

  • Eating Dirt

    I have a confession to make. For the two days that I sat through the FTC’s workshop on how to curb childhood obesity, I kept craving Tater Tots. It was

  • Traffix Announces Official Launch of RocketProfit.com

    PEARL RIVER, N.Y.–(BUSINESS WIRE)–Sept. 7, 2005–Traffix, Inc. (NASDAQ: TRFX – News), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com).

  • eComXpo BRINGS THE TRADESHOW TO YOU!

    CHICAGO, IL, September 23, 2005 – Catch the red-eye flight, check into the hotel, take a cab to the tradeshow, spend all day trying to find your colleagues, affiliates and the press, run to sit-in on a few presentations, fight the crowd to do…

  • Lake Capital Makes Strategic Investment in Interactive Marketing Company MediaWhiz

    NEW YORK, NEW YORK/ September 26, 2005 /Businesswire/ – MediaWhiz Holdings, LLC, a leading online performance marketing company, today announced that private equity firm Lake Capital has made a strategic investment in the organization, helping to fuel its expansion.

  • Making your Co-registration Offer Stand Out from the Crowd

    Strong, compelling ad copy is a key to running a successful co-registration campaign and one of the hardest things to prepare. Co-registration campaigns give you a small window of opportunity to attract the attention of thousands of consumers and…

  • Digital Thoughts – TradeShow Valuation – Part 1

    You won’t find it on the calendar. No official date exists, but with Advertising Week almost complete, one that included MediaPost’s OMMA East and the IAB’s MIXX-Expo in New York City not to mention iMedia’s Brand Summit in Coronado Bay, California, it’s safe to…

  • Digital Thoughts – TradeShow Valuation, Part 2

    When I set out for New York City early this week, I had an idea that I would write about the tradeshows. In the past, that has meant a descriptive account of the goings on, not an attempt to ascertain the value of going in the first place. Intrigued by…

  • Current And Upcoming Tradeshows

    This is a comprehensive listing of current and upcoming tradeshows hosted throughout the world as they relate to the business of online advertising. Please email amendments to [email protected]