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  • Trends Report – Affiliates and Search

    In only a few years, search has gone from the new kid on the block to the de facto method for driving traffic. While most likely not intentional, the increased popularity of search has been accompanied by an ever increasing learning curve to use…

  • The Latest Digital Media Craze – Podcasts!

    Hoping to cash in on the latest digital media craze and to stay ahead of the podcast curve, Yahoo Inc. is introducing tools for searching, organizing, and rating podcasts. Just this past Monday, the Sunnyvale, Calif.-based company, which…

  • Ad-Tech London: A Look at the European Market

    You know a market is on fire when a trade show covering that market closes at 5 and at 6:30 organizers are still chasing attendees & exhibitors out. Ad-Tech London was not just about the UK market, but also about the European market in general…

  • Trade Show Sampling: Help or Hindrance?

    There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show.

  • American Express, JetBlue Boost Co-Branded Card Via Rewards Competition

    American Express and JetBlue are giving new meaning to the task of earning rewards, launching a rewards competition in which two families will compete to earn points for a return flight home. American Express and JetBlue are searching for two families …

  • PPAI Site Tracks Legislative and Regulatory Issues

    The Promotional Products Association International has launched a Web site for its members to gain access to legislative and governmental issues affecting promotional products professionals.

  • From AdTech London to Shanghai

    As I am on Virgin Atlantic Flight #1833 flying from Heathrow to JFK, I ponder about my last five days in London, two of which I spent at AdTech London. Nothing excites me more than seeing the amount of energy at this show. Bigger than AdTech Chicago…

  • DM Pimping Cartoon V1

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping.
    The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses.
    Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

  • Google, Lost in Space?

    Google and the National Aeronautics and Space Administration (NASA) have joined forces, an unlikely alliance you would think, unless of course Google has already begun preparations for dominating other planets. While one rules the search space…

  • Sanded Alone

    A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all