Gratis Internet Climbs to #18 in Inc. Magazine’s Prestigious Inc. 500 Ranking of 500 Fastest-Growing Companies in the U.S.

New York – October 26, 2005 — Datran Media, the leading performance marketing company, announced today that its campaign for the non-profit initiative America On the Move (AOM) has helped drive strong results. In addition to helping make the…

In regards to online advertising, an advertiser is any person or organization, typically a website that sells a product or service, accepts payments, and fulfills orders. In general, an advertiser places ads on other websites (a.k.a. publishers) that are regularly…

Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to…

I’m a regular lurker of http://www.Adrants.com – a site that spoofs advertising and all its zaniness and generally allows for casual social commentary, some good, some bad, and more often than not, shows an inordinate amount of boobs, which I’m certain…

NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children’s education; an …

Kowabunga! Announces MyCPAnet, a Next-Generation Cost-Per-Action Internet Affiliate Network Software That Provides the CPA Network Industry with a Unique Technology Solution…

Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).

Abbreviation for Cost-Per-Click. CPC is the agreed upon cost charged to the advertiser by the site’s publisher each time a visitor clicks on the advertiser’s ad (link, banner, etc.).

explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003