Walking down the street today, I couldn’t help but notice a sign from the Gap advertising buy one get one free on shirts, tee-shirts, and sweaters. It’s a pretty compelling proposition to have you stop in the store, and the economic…

The goal of de-averaging, the subject of another article in this week’s newsletter, is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online…

According to a recent study conducted by Proofpoint, 48 percent of large U.S. companies employ staff to read or analyze outbound e-mail, 38 percent overall, and nearly a third of companies have fired an employee for violating e-mail policies in the past year.

According to a recent report released by Return Path, titled “Return Path Deliverability Benchmark Report”, more than 20 percent of commercial, permissioned e-mails do not reach the inboxes of their intended recipients in North America.

Walking around Affiliate Summit East last week, we still couldn’t shake the two world’s colliding feel we get every time we attend the show. In one corner sits the real affiliate world, the ecosystem supporting small to medium retailers…

Finding new marketing strategies, ideas and offers will allow you stay ahead of the competition, grab your consumers attention, and in the end, give you a much bigger ROI.

Inc. Magazine Unveils 28th Annual List of America’s Fastest–Growing Private Companies–the Inc. 500

Company Re-Affirms Commitment to Vertical Markets With Board of Industry Experts

Monday, August 17th, 2009. Open Bar @ Highbar 251 West 48th Street @ 8th Ave

A survey conducted by the Pew Research Center’s Internet & American Life Project in April found that 56 percent of Americans said they had accessed the Internet with laptops, cell phones, game consoles and other wireless devices.