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60% of Social Networking Audience Follows Posted Link to Website
“Mobile Future in Focus: Trends that will Shape the Mobile Industry in 2012 and Beyond” is the title of a recent comScore presentation recapping a variety of data regarding the mobile landscape. Among the findings is that about 48 percent of U.S. mobile users have used a mobile app or browser.
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Top 3 Mobile Advertiser Trends of 2011: Local Targeting, Mobile Video and Mass Market Reach
Millennial Media recently released its “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) Report: 2011 Year in Review.” Among the findings included in the report were that finance was the top global advertising vertical and sustaining in-market presence was the top advertiser campaign goal.
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The Week in Review
Headlines from the industry.
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Google: 81% of Search Spend Share in Q4 2011
Econsultancy recently released its latest “Internet Statistics Compendium,” a mega-roundup of stats and market data regarding online marketing, e-commerce, the Internet in general and more.
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Lessons in Managing Demand Not Predicting It
There is something about the Super Bowl that continues to linger, something about it, well, the commercials during it, that felt so transformational, so watershed. What makes it harder to put into words is that articulating this ecosystem shift means having to get off…
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Is Social Really Going to Kill Search
Not too long ago we listened to a talk given by the founders of Stik on Googl’s Search Plus Your World. Like so many things Google, this amazingly large concept is masked by a slightly confusing title the belies the products actual significance. With so many products and so…
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65% of Search Users View Personalized Search Results Negatively
According to the Pew Internet & American Life Project’s “Search Engine Use 2012” report, nearly two-thirds of search users view personalized search results as a bad thing. Nevertheless, online Americans are more happy than ever with the performance of search engines.
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28% of US Adults Use an Electronic Reader Device (Kindle, iPad, Nook, Etc.) to Read Books
According to Harris Interactive, 28 percent of U.S. adults currently use an electronic reader device to read books, up from 15 percent in 2011.
The Harris Poll of 2,056 adults surveyed between Feb. 6 and Feb. 13, 2012, found that 28 percent of…
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What’s the Daily Deal?
If you listen to the chatter taking place among the various performance marketing groups and forums, you will hear people asking not just about companies with whom to work or if certain companies have offers. In the latter, one type has not had many requests – the daily deal…
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It Sounds So Easy
Recently, a friend of mine pinged me about an idea for a network. That he came out and started talking about a network made it initially challenging to take him seriously. Instead of sounding like the smart entrepreneur he is, it comes across sounding like someone who says…
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