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The Week in Review
Headlines from the industry.
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Bing Continues to Gain Ground, Amazon is Top Retail Site by Paid Traffic
Another month, another gain for Bing-powered search, according to Experian Hitwise.
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iPhone is the Clear Leader in Mobile E-mail Opens
According to Knotice, a digital marketing communications company, the iPhone clearly dominates the field when it comes to e-mail opens.
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Mobile Campaigns Yield Better Results Than Traditional Online Campaigns
Mobile ad campaigns lead to better results in unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent than traditional online ad campaigns, according to InsightExpress.
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Android Passes iOS as the Most Popular Smart-Phone OS
According to Millennial Media’s Mobile Mix report for December, Android leapfrogged Apple’s iOS to stake the claim of being the largest smart-phone OS in December.
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An Unlikely Source of Inspiration
People who move to New York City do so for the same types of reasons that compel people to move to any other city, generally a combination of love, work, school, family, or longing. When it…
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Shameless LeadsCon Plug: Share Leads?
Imagine a thought provoking article about a topic of interest, but it just so happens that the piece in question ties really nicely into a not so subtle plug to attend an event covering similar topics. If you can’t…
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Diablo Media to Donates Portion of December Profits
Diablo Media Charity Event — www.diablomedia.com, an industry leader for affiliate networks, announced their plans in December of 2010 to launch their Diablo Cares program to donate a portion of their Publisher earned revenue for the month of December.
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Retail Search Advertisers Saw Return on Ad Spending Rise 25% in the 2010 Holiday Season
Kenshoo, a search marketing and online advertising company, recently released its “Kenshoo 2010 Online Retail Holiday Shopping Report,” which includes a good number of findings.
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Advertisers Should Boost Paid Search Budgets by 15-20% in 2011
If you’re looking for quick, hard-and-fast guidance regarding your paid search budget in 2011, how about this: increase it by 15-20 percent. That recommendation comes from Covario, a search marketing firm.
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