Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

That Ad:Tech might have felt crowded, overlapping, and utterly confusing – reflects not on the show but the industry. Our industry used to have easily defined boundaries and companies that could fit into independent silos. Like the continents, the…

The first half of A Crash Course on the Digital Marketing Vendor Landscape, the basis to last week’s two part Digital Marketing 101, focused on the different types of internet advertising and the companies that operate in them. The second half…

The Mountain View City Council on Tuesday night gave Google the green light to begin building a wireless network in their city, in which the search giant is based. The City Council unanimously ratified a five-year property lease required for the construction…

Licensing Technology vs. ASP vs. Developing Internally
When it comes to fulfilling technology needs (e.g. ad server or affiliate network software), companies in our space typically have multiple options readily available to them.

Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.

What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?

The Gold Rush is on in China. Companies are running to China faster than gold miners headed out to California back in the 1800’s. In late 1849, the California Gold Rush was in full swing. Because of poor planning, many western-bound 49ers were…

Despite three months of sluggish growth, Firefox is back on its merry way to closing in on the Goliath that is Microsoft’s Internet Explorer.

If you’ve ever taken an economics class, in all likelihood you’ve come across the term, arbitrage. If you paid attention at all, you’d have learned that arbitrage is the practice of taking advantage of the state of imbalance between two or more market prices for a given product (e.g. currency, apples, leads/RFPs).