How could I get tired of advertising seminars or conferences? Not only can I count on scoring enough pens, pads, and doo-dads to last me until the next one, but I usually end up learning my field of work, too. The Eyes on the…

Working in online advertising has familiarized me with some of the larger issues that affect our industry and, ultimately, the way we use the Internet. Not the least of which is the subject of net neutrality that’s been in the news…

Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week…

In Part 1 of this week’s Digital Trends we cover the history of Vendare, a company that went from tens of millions of dollars annually to breaking one-hundred million dollars four years later. The company grew through smart…

Consumers in the U.K. could score thanks to a Dell promotion tied to the World Cup Tournament underway in Germany.

In March of this year Claria, originator and pioneer of the modern adware landscape, made the intriguing announcement that they planned to exit the adware business. They weren’t giving up tracking user behavior and serving…

In several past articles, I have often compared Adware to Email, two highly lucrative areas of Internet marketing whose unfettered growth ultimately led it to the brink of collapse. Similar to the complaints against email marketing…

– Meet Rick Raddatz, who put audio on the web for increasing website conversion
– Find out his partnership strategy
– Discover how to make software services popular for consumers

Ticket scalping has been a practice that was never highly regarded and involved many risks for buyers. However, the Internet may play a major role in altering the face of ticket reselling. Two sites offer answers to the problems…

According to the most recent report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, Internet ad revenue climbed to $3.864 billion for the first quarter of 2006. This is a 38% increase from last year’s first…