According to comScore’s white paper titled “Changing How the World Sees Digital Advertising,” nearly a third of digital ads are not “in-view” and, thus, wasted. The study was a vCE (validated Campaign Essentials) Charter Study. vCE is a comScore solution that validates whether or not impressions delivered…

(New York, NY – March TK, 2012) — Click2Call Network, a click to call network that drives only mobile based traffic, has launched its integrative platform that will drive mobile call traffic to inbound call centers. The announcement was made by Phil Friedman, Click2Call Network CEO and Eyal Vadai…

Doubling of staff, office space accommodates significant expansion plans for 2012

March 28, 2012 (Los Angeles, CA) – Nami Media, a leader in online marketing technologies and applications, has significantly expanded its operations as a result of triple-digit growth over the past three years.

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Millennial Media recently released its “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) Report: 2011 Year in Review.” Among the findings included in the report were that finance was the top global advertising vertical and sustaining in-market presence was the top advertiser campaign goal.

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Econsultancy recently released its latest “Internet Statistics Compendium,” a mega-roundup of stats and market data regarding online marketing, e-commerce, the Internet in general and more.

There is something about the Super Bowl that continues to linger, something about it, well, the commercials during it, that felt so transformational, so watershed. What makes it harder to put into words is that articulating this ecosystem shift means having to get off…

Not too long ago we listened to a talk given by the founders of Stik on Googl’s Search Plus Your World. Like so many things Google, this amazingly large concept is masked by a slightly confusing title the belies the products actual significance. With so many products and so…

CARLSBAD, CA–(Marketwire – Mar 20, 2012) – Zoovy today announced that Toynk Toys has increased online sales using techniques from Zoovy’s marketplace optimization™ (MpO), a methodology for studying and adjusting data to best match the ranking algorithms used by marketplaces to select…