Author

  • The Year Of The Customer

    Three weeks ago, collaborator and friend Cliff Kurtzman, creator and maintainer of the wonderful Online Advertising Industry M&A Deal Flow, sent me a link to a PDF white paper created by Ken Sonenclar, Managing Director of the Digital Media…

  • A Tulip by Any Other Name

    Students of history will remember the Dutch Tulip Mania that swept the country from 1634 through the beginning of 1637. At one point in time, a single tulip bulb went for the equivalent of 1000 pounds of cheese or even four tons of wheat. The rise of…

  • Agencies

    Fisher-Price Celebrates Three Kings Day

    Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos (“Three Kings Day”) with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the …

  • P&G Sues McLane Over Copycat Brands

    Procter & Gamble has filed suit against packaged goods distributor McLane Co. for copying the packaging of P&G brands including Bounty, Charmin, and Vicks’ NyQuil and DayQuil.

  • Anheuser-Busch Debuts ‘Winter’ Draft as Part of Specialty Series

    Anheuser-Busch, the maker of Bud and Bud Light, is out with a new “winter seasonal” draft, just one of a number of seasonal brews it has been offering to spice up its line. Winter’s Bourbon Cask Ale is brewed with dark roasted caramel malts and imported …

  • The Knot, American Baby Set Up Shop

    First comes love, then comes marriage, then comes the baby in the baby carriage. Wedding pro The Knot, Inc., has teamed up with American Baby Magazine to launch an online baby gift shop, AmericanBabyShop.com. The collaboration leverages The Knot’s …

  • News Highlights of 2005

    News concerning products, services, and events that are changing the face of online marketing were riddled all across news headlines in 2005. To the surprise of no one, Google was part of many of them, but not all…

  • Online advertising to grow 10% annually through 2010

    JupiterResearch, a division of Jupitermedia Corp., forecasts that online display and search advertising spending will grow at an average annual rate of 10% between 2005 and 2010. The automotive and travel industries are projected to show the strongest…

  • Three Important Marketing Technologies in 2005

    As technology continues to be an important tool for online marketing it comes as no surprise that 2005 was an active year for affiliate marketers. Whether there were new challenges, improvements, or opportunities, 2005 brought about many interesting events and…

  • Can One Company Control More Than one Lead Gen Vertical?

    In “Finding the Sweet Spot,” last week’s article on the Internet advertising acquisition landscape, we grouped the majority of activity along four main lines – lead generation, comparison shopping, content networks, and ad/affiliate…