Now that Ad:Tech New York is over, the fun begins. We’re now one week past the show, and if you attended, it’s well past time for all of those dreadful follow-ups. It’s time to kick it in gear (especially if you haven’t yet) and really explore…

General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids’ books inside boxes of Cheerios cereal.

WYNDHAM HOTEL GROUP: is rewarding members of its…THE CHICAGO TRIBUNE: has debuted a…COMDATA CORP.: a company that offers…LOYALTY LAB: San Francisco, has hired…

Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.

MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity.

When Experian purchased LowerMyBills creating Experian Interactive, the lead generation company had reached a size and scale that seemed tough to increase. Yet, both companies will most likely share the fact that LMB, as it’s…

Antivirus vendor Sophos published a notice last Friday indicating that malicious code was being spread by way of the German version of Wikipedia. The code was found in links to a fix on the page for the “Lovesan/MSBlast…

According to the Nihon Keizai Shimbun, a Japanese business newspaper, News Corp. and Japanese technology giant Softbank Corp. will participate in a 50-50 joint venture to launch MySpace Japan, which hopes to be the Godzilla to…

Last Friday, the Federal Trade Commission announced that Zango Inc., an Internet adware company, had agreed to pay a $3 million settlement to the U.S. government in response to assertions that it had covertly installed pop-up ad…

Advertising in the realm of online videos has become a popular and important topic that has been highlighted with Google’s recent YouTube deal. There are those who foresee more clouds than sunshine in this medium’s future (Mark…