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Looking for a Third Party to Manage Your Database?
First of all, learn about their understanding and compliance with Can-Spam and applicable state and federal laws. Since database marketing has grown from its, somewhat modest, roots of the basis of the most direct marketing itself, advances in…
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King Google
Google Talk, Gmail, Desktop Search, Toolbar, Orkut, Froogle, the list of free Google services that actually add value to our everyday Internet experience goes on and on. Last week I discussed Google’s maturation from simply a search engine…
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Trends Report – Following the Money, an Investment Recap, Part One
It’s hard to say when it happened, but it did. Our industry, once the unwanted offspring of the media world, operates in obscurity no longer; investors and members of the “real” world look upon it and those of us in the trenches with admiration. We now…
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Trends Report – Following the Money, an Investment Recap, Part Two
Part One of Trends Report recapped six major investments, including five content driven sites totaling more than $2 billion in transaction prices. Four of those deals occurred in a span of less than four months. Yet, as impressive as that…
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PopUp Blocker Solution
Is PopUp Blocking Affecting Affiliate Earnings? Not anymore! There are products and services out there using DHTML to get the popup to pop. For example, “Instant Attention” is a service that you can use…
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The Critical Coupon Code Step
Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate…
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Google vs. Microsoft
The bitter battle between Internet poster child Google and behemoth Microsoft got even uglier in court recently with Google’s poaching of Kai-Fu Lee, hired to set up a research centre in China. Microsoft claims that Lee, a former vice president…
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Court Refuses to Require Direct Response Technologies to Provide
Pittsburgh, PA – September 8, 2005 – In its ruling issued on September 7, 2005, the Court of Common Pleas of Allegheny County refused to require Direct Response Technologies, Inc., (DRT) a leading provider of online media and technology solutions…
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Think Partnership’s PrimaryAds Subsidiary Obtains Court Order
NORTHBROOK, Ill.–(BUSINESS WIRE)–Sept. 8, 2005–CGI Holding Corporation d/b/a Think Partnership Inc. (“THK” or the “Company”) (AMEX: THK – News) announced that its PrimaryAds Inc. subsidiary has obtained a Court Order issued by the Court of…
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Trends Report – One Exit, One Entry
Twenty-three months ago ValueClick made a move that consolidated the affiliate marketing space by picking up Commission Junction. The deal, worth approximately $58 million, left many people wondering why ValueClick would choose to purchase another affiliate…
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