Topic

Month: June 2006

  • Agencies

    Baskin-Robbins Launches Pink Spoon Tour, Game

    Baskin-Robbins’ is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.

  • Agencies

    KFC Gives Kids TV Feature, Prizes in Baseball Promo

    Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports.

  • Agencies

    Sprint Nextel Bows Sweeps for NASCAR Race

    Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.

  • Agencies

    Sheraton Hotels, TNT Team for The Closer Promo

    Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network’s second season premiere episode of The Closer days before it airs nationally this month.

  • In Debut, Cannes Lion Award Nets 600+ Promotion Entries

    Later this month, the Cannes Lions International Advertising Festival will take place in the south of France, and for the first time, the festival will honor the best work in promotion marketing, drawn from 622 entries submitted from more than 40 countries.

  • Clearly Canadian Relaunches Flavored Water

    Clearly Canadian has relaunched its sparking flavored waters and updated graphics to refresh the brand.

  • News Briefs

    KIDS ONLY: hopes to make bottled water a more popular option in…SUBARU OF AMERICA, INC.: has appointed Tim Mahoney as…

  • Driver’s Seat

    While and shopper insights have taken on a cachet among brands of late, retail expertise has been Marketing Drive’s calling card since its start up seven

  • Pack Leader

    Last fall, The Marketing Arm’s founder and CEO Ray Clark took 30 of the shop’s key leaders to Los Angeles for a retreat. The goal was to hash out what

  • Edu-adventures: Connecting Two Worlds

    This week marks the third year that Eduventures, a market research and consulting firm for education institutions, has put on their Competing in Higher Education tradeshow. With only a handful of lead generation firms at the show…