Month: June 2006
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Arnold Brand Promotions Named Agency of the Year
Following months of evaluating several hundred applicants, PROMO announced its PROMO 100 annual agency ranking yesterday. Among the highlights:
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Heinz Cuts Trade Spending, Staff
H.J. Heinz Co. will boost marketing spending by $50 million, cutting $145 million in trade dollars over two years to fund consumer marketing and R&D.
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Hilton Takes to the Beach in Volleyball Sponsorship
Hilton Hotels Corp. is taking hospitality beachside with a sponsorship of the 2006 AVP Pro Beach Volleyball Tour.
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Sony Electronics Names New Marketing Exec
Sony Electronics has named Stuart Redsun its new senior VP of corporate marketing, effective June 19.
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Agencies
CBS Takes Amazing Race to the Racetrack
The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show.
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E! Entertainment Promotes Simple Life Via Paint House Stunt
E! Entertainment is painting the town…pink. Well, not exactly the town—but a house, in Atlanta, and it’s a VERY bright “Paris” pink.
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News Briefs
AMERICAN GREETINGS’: outbound licensing division, AG Properties will now manage…THE OLYMPIC DELIVERY AUTHORITY: is on the hunt for a…MANCHESTER UNITED: is without Peter Draper, who…GILLETTE VENUS: is on the hunt for the woman with the most…
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News Briefs
PERRY ELLIS INTERNATIONAL, INC.: has named Mary Gleason as…PANERA BREAD: is dangling a sweet incentive for kids to…JAKKS PACIFIC, INC.: has signed a multi-year master toy licensing agreement with…
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Interpublic Combines Draft and FCB Units
The Interpublic Group will combine its Draft and FCB units to create Draft FCB Group, the company said yesterday. Howard Draft has been named chairman/ CEO of the unit.