June 2006 - Page 47 of 55 - Chief Marketer

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IAC/InterActiveCorp

FTC Warns Vets on Personal Data Scams

The Federal Trade Commission warned American service persons to be on guard against online scams in the wake of a recent data breach at the Department of Veterans Affairs in which personal information on up to 26.5 million veterans discharged since 1975 may have been exposed.

List Veteran Arlene Rubin Dies at 68

Arlene Rubin, co-founder with her husband Bill of Rubin Response Services Inc., died this morning of cancer at age 68.

Camping World and Gander Mountain Team Up

Camping World will carry Gander Mountain Co.

InfoUSA Completes Mokrynskidirect Purchase

Consumer and business database seller infoUSA said Friday it has completed its acquisition of Mokrynskidirect a list management and brokerage firm based in Hackensack NJ.

Mail Stream: A Report on Incoming Direct Mail

Coolibar Offers Sun Protection As the weather heats up and customers seek warm weather clothing options, Coolibar arrived in mailboxes encouraging shoppers to “stay outside and stay healthy.” The catalog offers an exclusive line of apparel made from …

Canada PM Intervening in Direct Mail Delivery Dispute

Canadian Prime Minister Stephen Harper was set to meet with the head of Canada Post to hear what solutions are being offered to rural residents who are losing direct mail delivery, according to wire service reports.

Listline e-Newsletter 06/02/06

Millard Group Inc. has assumed management of Girl’s Life, a magazine for
10 to 15-year-olds. This file consists of 272,000 active subscribers,
including 152,000 from the last 12 months.

Digital

Four Tactics for Search Optimization Success

Natural search optimization (NSO)—also called search engine optimization, or SEO–is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible