Month: June 2006
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Agencies
Morton Salt Pours Out Sweeps
Morton Salt highlights the history of its iconic “Umbrella Girl” with a summer sweepstakes and instant-win game.
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Agencies
Wise, Modell’s Pitch Baseball Sweeps
Wise Foods is playing ball with Modell’s Sporting Goods this month with a “Double Play!” joint promotion.
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Agencies
Ocean Spray Brings Vacation Experience Via Sampling Tour
Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.
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Agencies
Yamaha Speeds into Dew Action Sports Tour
Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.
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News Briefs
LEVI STRAUSS & CO.: San Francisco, has redesigned its…EMBASSY SUITES HOTELS: is out with its second annual…
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Most Companies Finally “Get” Design—Does Yours?
In the past designers could legitimately complain, “They don’t understand what I do.” Now designers and the cross-functional teams they work in are learning a common language.
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BrandAnimation: Of Hasselhoff and Donne Deutsch
May 31 3:13 PM: Here’s another great customer experience for you. I got a package from Ameritrade today basically stating the following: There was a problem with my account (that I never noticed) and here’s a video iPod for the inconvenience. (that never happened). Now if only I could get Apple to wire cash into my Ameritrade account for all my dead iPod batteries.
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Email
The Two Easiest (and Most Overlooked) Ways to Improve E-mail Response
Your house list, customers and prospects who’ve eagerly asked to hear from you, is one of your most valuable marketing tools. But if an individual signed up to be on your e-mail list within the past 60 days, he is vastly more likely to open, click, and convert for additional offers than is someone who opted in more than two months ago. In fact,
MarketingSherpa’s research has determined that recency is one of the most significant factors in response rates. -
Hotels.com Reveals Data Breach
Lodging comparison site Hotels.com said 243,000 of its customers may be at risk for credit card fraud or identity theft after a laptop containing their personal information was stolen from a company auditor in late February.