Victory Management Group
- Core 1: Sports Marketing
- Core 2: Partnership & Entertainment Tie-Ins
Clients Include: 3M, Viacom, Warner Bros., USO North Carolina, CARSTAR- Website: http://www.vmg1.com/
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Contact:
[email protected]
Victory Management Group – VMG has a new rule: Every campaign must include a social media and PR program. VMG secured the title sponsorship for Nickelodeon for a NASCAR race at Kansas Speedway. It was a complete sponsor immersion, including seven paint schemes promoting Nickelodeon, a Kids Zone at the track and a 900-foot mural of SpongeBob SquarePants. Branded content, in-store and radio promos, on-air features on Nick properties, social, PR and new media rounded out the effort, leading to 500 million impressions.