Part two of our conversation with Doritos' Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.
Highlights of our conversation with Doritos' Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand's latest global marketing campaign.
Five ways global brands can succeed in diverse local markets.
If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take.
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