With an average of 50 customers to manage, it is very hard for Customer Success teams to give every customer the proactive and consistent engagement the account needs to stay happy and healthy. It just doesn’t scale. With the Gainsight-Conversica integration, Conversica AI Assistants proactively initiate and hold two-way conversations based on customer health triggers…
Consumer behaviors that changed during the pandemic are here to stay, fueled by a desire for convenience. Amid all this change, marketers are doubling down on efforts to make smart, data-driven decisions. Learn strategies to apply and thrive through 2022 and beyond in an era where privacy regulations and consumer concerns are at the forefront.
How to succeed with a privacy-first focus
How to succeed with a privacy-first focus
Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.
Lead generation is the core of your business. But, it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities -- to reach top prospects faster and drive more conversions.
In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity—rather than a limitation—for brand marketers. In this conversation with Alex Cash, Director of Strategy for OneTrust Consent and Preference Management, you will discover insights on building trust between brands and consumers through transparency.
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The new sales and marketing divide: It’s not what you think
