Special Reports


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B2B Direct Mail Tips & Trends

- Direct Mail

Digital is the focal point of just about every B2B marketing campaign today. But the impact that traditional offline tactics such as direct mail can have in engaging prospects and customers shouldn’t be discounted.

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Sweeps Win Big in Digital

- Sweepstakes Marketing

The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.

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Building a Better B2B Digital Strategy

Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale. In this special report, discover: The analytics that will reveal your true digital ROI B2B digital spending trends How…

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Marketing to B2B Millennials

Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now B2B Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.

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Optimizing Marketing Automation

- Marketing Automation

As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow.

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The Art of B2B Creative

B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.

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Storytelling Through Video Puts Selling in the Background

Video accounts for 64% of all web traffic, and is projected to reach 80% by 2019. In this report, you will find an inside look at how Great Wolf Lodge added storytelling through video as a way to reach Millennials and Hispanics and three social video best practices for digital-first brands.

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B2B Path to Conversion

- B2B

It’s great to generate a high volume of quality B2B leads. But it doesn’t mean much if those leads don’t convert. Figuring out how to engage with prospects with the right messaging at every point in the funnel and turn them into paying customers is the B2B Holy Grail.

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Student Brand Ambassadors Are the New Media Moguls

Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.

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The B2B Loyalty Challenge

In this special report, discover how you can create loyal B2B brand advocates that buy again and again.