Special Reports



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Acquisition

Chief Marketer’s Annual B2B Lead Gen Survey

- Data

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their…

Online Video Tips

In this Chief Marketer Tip Sheet learn: How Red Roof Plus+ combined online video with an experiential marketing tour Ways you can successfully incorporate video into email promotions 8 ideas for better video content across all screens Tips for making your next video go viral And more!  

Digital

Bridging the Sales-Marketing Gap

- Catalog

Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together. Discover: Why you should develop a “legislative branch” to evaluate leads How marketing…

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The Multichannel Path to Purchase

In this Chief Marketer Special Report, we explore how catalogs and ecommerce work together to create consumer engagement and boost ROI. Learn: The importance of direct mail in a web world Ideas for connecting offline and online strategies Tips for connecting with shoppers via social media And more! Sponsored by:

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