A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.
The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before.
Sitecore’s new guide, straight from its Virtual Marketer Day global digital conference, will provide your business tools and tactics for overcoming the content crisis.
B2B marketers must connect with prospects as early as possible. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly.
Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.
