Special Reports

There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences.

The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.

Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…

As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow.

For many B2B marketing organizations, tech is the biggest budget line item for 2016. Where should your company be investing marketing technology dollars to get the biggest ROI?

The team at Relevance has been marketing to UHNW audiences for more than 12 years and specialize in using data-driven insights to drive creative luxury digital marketing strategies that get results.