Special Reports

The road to B2B sales rarely—if ever—has just one stop. Prospects connect with brands at multiple touchpoints along the way before hopefully ending their journey at the point of conversion.

Marketers have a lot of data. But having a lot of data and optimizing the marketing data to make the most of that data are two entirely different things. Download this Special Report to...

Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…

Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale. In this special report, discover: The analytics that will reveal your true digital ROI B2B digital spending trends How…

Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now B2B Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.

Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…