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“Share A Coke” Experiences Drive Big Biz

|  by Patricia Odell

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

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Turn High Value leads into Customers

|  by admin

No matter which industry you’re in, competition is fierce and time is of the essence. Businesses that want to get ahead need to identify and target high-value customers quickly.

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Publishers Field Guide to Mobile-Optimized Messaging

|  by Lyris

Publishers who leverage mobile marketing at its best will provide valuable experiences for their audiences, regardless of time or space constraints, in ways that differentiated, relevant, and intensely personal.

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