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Super Bowl Round-Up: GoDaddy’s Misstep, Mercedes Cuts Loose

|  by Patrick Gorman

We're just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff--Super Bowl marketing campaigns!

Viral Share

Viral Share Goes Wild on Facebook

|  by admin

Viral share is a marketer's dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.

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Dangers of a Good Enough Marketing Automation Solution

|  by Marketo

As a smart marketer, you’ve probably considered a marketing automation solution for your business, regardless of your industry or company size. After all, the benefits are clear: automation brings incredible efficiencies to your marketing team, making it easier to create durable customer relationships at scale and drive huge results fast.

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SiriusView: Marketing Automation Platforms 2014

|  by Marketo

The marketing automation platform (MAP) market is rapidly changing, and businesses that ”get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying…

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How to Succeed with Marketing Automation

|  by Marketo

Consumers have more control than ever, and marketers need to step up their game accordingly. Email service providers (ESPs), vendors that primarily provide batch and blast email capability, can’t deliver the behaviorally targeted engagement needed to stay relevant, let alone the integrated multi-channel conversations necessary to maximize the impact of marketing.

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Definitive Guide to Marketing Automation

|  by Marketo

Heard the buzz around marketing automation? Got some questions? Check out this jam-packed, 100 page guide to learn everything you have ever wanted to know about marketing automation.

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Definitive Guide to Engaging Email Marketing

|  by Marketo

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational.

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