How to Elevate B2B Buyer Personas Through Strategic Survey Insights
Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.
Facts & Figures
3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
There's a growing concern that the widespread adoption of AI can lead to "blandification"—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.
Knowing Your Customer—When Your Customer Is a Business
KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.
4 Practical Questions to Ask About AI’s Marketing Applications
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
Marketing Is Not a Foreign Language
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
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