One Hot Dog
You're driving down the interstate when suddenly you're passing a 27-foot long truckshaped like a giant hot dog. Do you: A: Floor it, putting maximum
Consumer Marketing
TV That Pops
Fun fact: Did you know that 80% of popcorn consumed at home is eaten while watching television? So what better pair to get together than Orville Redenbacher
Tiempo de Partido!
In one part of the Southwest this summer, Dr Pepper is sponsoring a tour by a grammy-award winning Latino band, wildly popular with what it terms the
Inventive Incentives
Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises
Sampling Smarts
General Mills wants Hispanic moms to know What a rich and wonderful life it is. It sounds sexier and more colorful in Spanish: Rica Vida, the tagline
Time to make technology investments pay off
Call it Labor Day Gloom. As the last days of summer wind down, consumer confidence, as reported by the University of Michigan, has reached lows not seen
The Tech Trek
When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.
GM Votes Off Multi-Million Dollar Survivor Sponsorship
The tribe has spoken, but this time the tribe is automaker General Motors, who has decided to drop its sponsorship of CBS's Survivor reality series.
Valassis Sues Advo to Stop Acquisition
FSI giant Valassis Communications has filed a lawsuit in an effort to rescind its $1.3 billion purchase of direct-mail firm Advo.
2007 Sampling Program Planner
Far more than simple "freebies," you know that samples can be an
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