Demand-Side Platforms (DSPs) vs. Google AdWords

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Online AdsWhat, exactly, is a demand-side platform (DSP)? Isn’t it similar to AdWords? If you’re one of the many marketers who are still unclear about what DSPs are and how they’re different from AdWords, Ratko Vidakovic, director of marketing at SiteScout (which, it should be noted, is a DSP), is here to clarify things once and for all, in a helpful post on Marketing Land. He uses these points of differentiation:



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