CTV Roundup
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CTV Roundup
There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure.
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CTV Roundup
How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.
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CTV Roundup
AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show
Lightning-in-a-bottle characters, a world we’ve never seen, and something to say. AMC’s Dan McDermott breaks down what separates a hit from everything else.
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CTV Roundup
Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting?
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.
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CTV Roundup
How AI Can Enhance Content Without Generating It
As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.
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CTV Roundup
Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.
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CTV Roundup
Better Attribution Makes Live Sports A Performance Play
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
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CTV Roundup
FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.
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CTV Roundup
AI Is Redefining Premium Content – Which May Not Be A Good Thing
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
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CTV Roundup
Let’s Be Upfront About Performance
During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.
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