Agencies
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Agencies
St. Patrick’s Day Marketing Roundup
t. Patrick’s Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here’s a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.
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Agencies
Loews CMO on Twitter and Staying Unique: Video
This video interview with Loews Hotels CMO Bruce Himelstein covers a wide range of topics from reservations on Twitter to challenges to staying unique.
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Agencies
21 Questions You Must Ask The Marketing Team
Provoking frank discussions is not always easy. Here’s 21 questions to pose to the marketing team to open up the conversation and generate new ideas.
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Agencies
In Lead Gen, Speed and Relationships Matter
How quick a salesperson follows up on a lead can make all the difference.
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Agencies
Are Snapchat Stories the Perfect Marketing Platform?
Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here’s a primer.
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Creating a Successful Second-Screen Experience
In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.
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Agencies
Smart Johnny Walker Bottle “Talks” to Us
The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.
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Agencies
5 Reasons Marketers Must Start Curating Content Today
Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.
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Agencies
Healthy is the New Green: The Rise of Healthy Brands
Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.
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Agencies
Putting a Face on Anonymous Data
How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?
