Agencies
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Agencies
National Guard Sports Sponsorships Under Scrutiny
Sports sponsorships, inked by the National Guard, are being examined as to whether a line—goodwill or advertising—is being crossed with tax payer dollars.
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Agencies
6 Must-Have Players for Your Content Marketing Team
Here are six key roles you’ll want to fill to create a winning content marketing team.
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Agencies
Can Virtual Reality Deliver Big Dollars for North Face Stores?
Virtual Reality technology is big for some retailers, like North Face, who’s customers can use the technology to view daring experiences like base jumping.
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Agencies
Four Steps to Brand Success for Social Good
Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.
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Agencies
In B2B, Don’t Be Afraid to Test Something New
What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.
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Agencies
Beringer Bets on Breakthrough Sampling Technology
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.
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Agencies
5 Tips for Better Content Marketing Metrics
Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.
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Agencies
Does a Company’s Age Really Matter in Branding?
Is a company’s longevity something that should be emphasized in branding?
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Agencies
Chief Marketer Listline May 11
Lists featured this week include Celtic Croft and Midnight Velvet.
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Agencies
World’s Top Marketers Offer 10 Tips
Yes, we all want to hear from the world’s top marketers. These 10 give us their tips on a variety of marketing topics to help us do our jobs better.
