Agencies
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Agencies
Owners of Hostess Twinkies Pitch to a New, Young Audience
Metropoulos & Co. took Pabst Blue Ribbon beer on a turnaround and made a killing. Now, it is looking to do the same with an iconic brand: Hostess Twinkies.
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Agencies
Bud Light Flip Flops on Equal Pay
Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees,
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Agencies
Brand USA’s CMO on Marketing American Tourism
Tom Garzilli, CMO of Brand USA, shares what it’s like to market the brand with a spend of about $140 million.
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Agencies
Olympic Amendment Opens Door for Big and Small Brands
A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes
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Agencies
Kellogg Opens Cereal Bar in New York City
Kellogg is opening its first restaurant on Friday in NYC called Kellogg’s NYC.
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Agencies
Six Strategies to Build the Modern Agency
As the digital world accelerates, agencies need to follow suit in order to keep up. Here are six strategies to build the modern agency for success.
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Agencies
NFL + Cirque Du Soleil: Does it Make Sense?
The NFL Times Square experience is set to open in 2017. Cirque du Soleil will use its entertainment wizardry to stage the experience.
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Agencies
Ideas to Steal from Killer Social Media Campaigns
So here you have a bunch of ideas to steal from killer social media campaigns from brands like L’Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.
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Agencies
Gwyneth Paltrow, in Her Own Words, on Goop: Video
Gwyneth Paltrow, filmed at Cannes Lions, shares her branding strategy for her lifestyle site goop.
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Agencies
3 Key Content Experience Elements to Drive Business Goals
To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.
