Agencies Archives - Page 231 of 1933

The Secret to B2B Lead Gen: Cut Through the Clutter

Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.

Agencies

5 Ideas for Better Sales and Marketing Attribution

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

Agencies

Amazon’s Alexa Now Suggests Patrón Cocktails

Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.

Agencies

Appreciating the Wisdom of the Right Cross Device Data Set

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

Agencies

The Essential Role of B2B Content Marketing

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

Agencies

How to Deal With the Nice Guy Client

Nice guy clients can be easy for agencies to worth with, but the fact they don’t speak their mind could mean they’re secretly unhappy with the relationship.

Agencies

Using Micro-Influencers to Create Word of Mouth

Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here’s 5 tips to connect with these everyday micro-influencers.

Agencies

How CMOs Are Turning Ecommerce Measurement On Its Head

Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.