Agencies
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Agencies
National Semiconductor Launches Online Services
Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and
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Agencies
SIMPLY Irresistible
1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett
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Agencies
Pac Bell Backs Off Telemarketing Plan
Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with
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Agencies
Magazine Circulation-Avant-Garde or Antediluvian
The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher
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Agencies
Smart Bombing
The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted
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Agencies
DIRECTNEWSLINE
DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38
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All Mail REVUE
Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a
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Agencies
Market Research Spotlights Web Commerce
Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The
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Agencies
GO AHEAD They’re Listening
If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is