Agencies
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Agencies
Men Shop, But Women Buy Insurance Online
Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote
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Agencies
U.K. Travel Advisory
Planning to enter the British market? Don’t count on the abundance of mailing lists you’re used to in the United States.Prior to 1994, there were 3,419
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Agencies
Consumer DM Stocks Make a Comeback
Rebounding from a volatile summer, consumer direct marketing stocks regained some ground in late fall after months of market uncertainty.The 54 consumer
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Agencies
Low Comedy, High Finance
It was inevitable. The ubiquitous J. Crew catalog spawned a parody. Its title, J. Crewd, sums up the level of humor. The cover, for example, shows a preppy
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Agencies
Web Advertising Costs Drop
With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company
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Agencies
The Literary Latest
Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo
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Agencies
Has Compaq Given Birth to a Stepchild?
We’re no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the
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Agencies
Time to Stop the Dance
Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.
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Agencies
Neoforma Prescribes the Web
Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician