Agencies
-
Agencies
Rugrats to the Rescue
Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants
-
Agencies
Time to Stop the Dance
Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.
-
Agencies
Stationer Distinguishes Itself by Offering Services
It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going
-
Agencies
YOU’VE GOT SALES!
There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these
-
Agencies
Marketers Find Dining Divine
Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial
-
Agencies
NICKELODEON
Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids
-
Agencies
Fidelity’s Future
Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more
-
Agencies
Florida Expands Suit Against AFP
Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly
-
Agencies
No Time for Dithering
Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While