Agencies

• Agencies

  Sounds Like Team Spirit

  Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for “below the line” (non-advertising marketing) agencies

• Agencies

  Insurance Loses That Personal Touch

  Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared

• Agencies

  Location, Location, Location

  There’s an old joke in the real estate industry: The three most important elements of a property sale are location, location and location.Panelists from

• Agencies

  Preaching to the Non-converted

  By relying simply on the contents of your mailbox, you might think the catalog industry is growing by leaps and bounds.Not true.Compound annual growth

• Agencies

  FREQUENCY: Two Much

  Wake the cat, call the neighbors and watch your mailbox. To keep the DM world up to date on all the news pre and post the Direct Marketing Association’s

• Agencies

  Who’s Got MAIL?

  Though there’s no ranking of direct mailers by volume, the big ones appear to be very traditional DM companiesIt’s the perfect question for a bar bet

• Agencies

  Hey, MCI: Lay Off, Will Ya?

  Remember “behaviorism”?That was the now-discredited interpretation of human behavior by psychologist John B. Watson, who published his theory early in

• Agencies

  Former MASA Head Robert Huse Dies

  Robert M. Huse, retired president of the Mail Advertising Service Association, died July 25 after a lengthy illness. He was MASA’s president for 23 years

• Agencies

  It’s Still in the Incentives!

  The chatter about when the U.S. Postal Service will request its next set of rate increases has already begun.But of much greater concern is the hubbub

• Agencies

  INTERACTIVE: Steel This Web Site

  Say what you will about Danielle Steel’s writing, but the author knows how to treat her fans – at least online.While highbrows may sneer at Steel’s novels