Agencies
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Agencies
A Little Bit Marketing Savvy
Folk/pop musicians Michael and Adam Scharff discovered the power of a good list this spring when they tapped their e-mail fan base to help win the “Donny
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Agencies
MEDIA WATCH: Grammatical Grousing
We don’t generally expect to find references to direct marketing in books about proper grammar. But Constance Hale manages to cite DM issues three times
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Agencies
Edith Roman to Manage Egghead.com List
Edith Roman Associates Inc., Pearl River, NY, has been chosen to manage the 2.9-million-name Egghead.com newsletter file. All those listed opted in to
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Agencies
Livin’ La Vida Direct!
During a number of long car trips recently, I had the chance to listen to the radio quite a bit.At times it seemed like almost every commercial was for
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Agencies
FCC Calls for Hands-Off Policy on Internet
The Internet, which generated some $300 billion in revenue last year, should remain free from government regulation, the Federal Communications Commission’s
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Agencies
Survey: B-to-B Mailers Focus on Customers
Business-to-business catalogers are mailing more to their existing customers – and making more money as a result, according to a survey conducted by Acxiom/Direct
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Agencies
AGING GEN-XERS: As Young as We Feel
It must be cosmic revenge for making all those cracks about aging baby boomers.We were feeling pretty young and sprightly until we opened our mailbox
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Agencies
Canadian Connection: USPS negotiates new postal pacts with Canada
Plans for improved mail service between the United States and Canada were set in motion in Washington last month with the signing of new service agreements
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Agencies
Cease and Desist
Public television stations, rocked recently by reports that a Boston outlet was trading its mailing list to the Democratic National Committee, have been
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Agencies
The System Is Down
A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June