Search

Who’s Got MAIL?

Though there’s no ranking of direct mailers by volume, the big ones appear to be very traditional DM companiesIt’s the perfect question for a bar bet

Agencies

Hey, MCI: Lay Off, Will Ya?

Remember “behaviorism”?That was the now-discredited interpretation of human behavior by psychologist John B. Watson, who published his theory early in

Agencies

It’s Still in the Incentives!

The chatter about when the U.S. Postal Service will request its next set of rate increases has already begun.But of much greater concern is the hubbub

Agencies

INTERACTIVE: Steel This Web Site

Say what you will about Danielle Steel’s writing, but the author knows how to treat her fans – at least online.While highbrows may sneer at Steel’s novels

Agencies

Bring Me Your Web-Savvy, Yearning to Buy a Home

Two years ago when New York ad agency Cyverasia took on the task of driving immigrants to the Fannie Mae Foundation’s Web site, the response rate was

Agencies

Turning Obstacles Into Assets

In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

Agencies

Going Buy-Buy

If the Internet truly has no boundaries, does that also hold true for online direct marketing?”It’s everyone’s focal point,” says Michael Petsky, CEO

Agencies

Montgomery Ward Free of Chapter 11

Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy protection last month when it was acquired by GE Capital Inc. The $650 million purchase

Agencies

Marketing Master David Ogilvy Dies

David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best

Agencies

Grolier Buys Weldon

Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based