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Montgomery Ward Free of Chapter 11

Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy protection last month when it was acquired by GE Capital Inc. The $650 million purchase

Agencies

Retailers: Family Trees

In the age of consolidation, it’s often hard to keep track of retailers without the proverbial scorecard. Here’s a rundown of the chains and regional

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Marketing Master David Ogilvy Dies

David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best

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Grolier Buys Weldon

Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based

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CATALOGS – Mailers Upbeat: DMA Survey

Catalogers enjoyed a strong spring season, and expected to do just as well in the summer, according to the latest trend survey from the Direct Marketing

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Industrial Strength Auctioning

After more than 30 years in the business of auctioning off industrial equipment in the United States, William Marshall thought he’d try to take his show

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Back-to-School Special

The Edutainment Catalog and The Learning Co., Mattel Inc.’s units for direct sales of educational software, will join forces to create an internal joint

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Bring Me Your Web-Savvy, Yearning to Buy a Home

Two years ago when New York ad agency Cyverasia took on the task of driving immigrants to the Fannie Mae Foundation’s Web site, the response rate was

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Turning Obstacles Into Assets

In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

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Secure Delivery

Distributing samples door to door is the fastest way for a brand to engage a consumer.”It can immediately produce spikes in your sales volume,” says Ruth