Agencies

• Agencies

  Marketing Master David Ogilvy Dies

  David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best

• Agencies

  Grolier Buys Weldon

  Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based

• Agencies

  CATALOGS – Mailers Upbeat: DMA Survey

  Catalogers enjoyed a strong spring season, and expected to do just as well in the summer, according to the latest trend survey from the Direct Marketing

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  Industrial Strength Auctioning

  After more than 30 years in the business of auctioning off industrial equipment in the United States, William Marshall thought he’d try to take his show

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  Back-to-School Special

  The Edutainment Catalog and The Learning Co., Mattel Inc.’s units for direct sales of educational software, will join forces to create an internal joint

• Agencies

  Former MASA Head Robert Huse Dies

  Robert M. Huse, retired president of the Mail Advertising Service Association, died July 25 after a lengthy illness. He was MASA’s president for 23 years

• Agencies

  Sweeping the Nation

  “It takes guts for a company to say it’s got the hottest-selling product in the industry,” says Evans Manufacturing’s Tom Ngo, “but we’re shipping a million

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  Secure Delivery

  Distributing samples door to door is the fastest way for a brand to engage a consumer.”It can immediately produce spikes in your sales volume,” says Ruth

• Agencies

  USPS, UPS in War of Words

  The U.S. Postal Service accused its competitors of trying to drive it out of the parcel and overnight delivery business through an “orchestrated campaign

• Agencies

  New Kids on the Shelf: Brothers Flub attracts”transdimensional” promo slate.

  Add Brothers Flub to the list of kids’ shows on Nickelodeon making marketers gaga for promotional deals.An animated series from production company Sony