Agencies
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Agencies
REMEMBRANCE: A Gloriously Healthy Life
While the world was focused on the tragedy at Martha’s Vineyard this summer, I was saddened by a death much closer to home: that of Charles P. Roman,
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Agencies
Three Strikes: Sports teams improvise fan contact strategies duringwork stoppages
Three strikes. Or one strike and two lockouts, for those keeping score. To season-ticket holders, it really didn’t matter. Three major professional sports
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Agencies
Virtual Bank Spreads Its Wings
Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: “Floats like a butterfly, stings like a bee.”The
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Agencies
DM Powers, Activate!
Newly deregulated electric and gas utilities that never had to sell their services in a competitive environment are beginning to learn the ins and outs
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Agencies
InfoUSA Taps Henricks as Executive VP
InfoUSA has named Susan Henricks executive vice president. Henricks joins the Omaha, NE compiler from First Data Enterprises.
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Agencies
Bring Me Your Web-Savvy, Yearning to Buy a Home
Two years ago when New York ad agency Cyverasia took on the task of driving immigrants to the Fannie Mae Foundation’s Web site, the response rate was
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A Little Bit Marketing Savvy
Folk/pop musicians Michael and Adam Scharff discovered the power of a good list this spring when they tapped their e-mail fan base to help win the “Donny
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Turning Obstacles Into Assets
In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing
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MEDIA WATCH: Grammatical Grousing
We don’t generally expect to find references to direct marketing in books about proper grammar. But Constance Hale manages to cite DM issues three times
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Agencies
Edith Roman to Manage Egghead.com List
Edith Roman Associates Inc., Pearl River, NY, has been chosen to manage the 2.9-million-name Egghead.com newsletter file. All those listed opted in to