Agencies

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  Preaching to the Non-converted

  By relying simply on the contents of your mailbox, you might think the catalog industry is growing by leaps and bounds.Not true.Compound annual growth

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  FREQUENCY: Two Much

  Wake the cat, call the neighbors and watch your mailbox. To keep the DM world up to date on all the news pre and post the Direct Marketing Association’s

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  Who’s Got MAIL?

  Though there’s no ranking of direct mailers by volume, the big ones appear to be very traditional DM companiesIt’s the perfect question for a bar bet

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  Hey, MCI: Lay Off, Will Ya?

  Remember “behaviorism”?That was the now-discredited interpretation of human behavior by psychologist John B. Watson, who published his theory early in

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  INTERACTIVE: Steel This Web Site

  Say what you will about Danielle Steel’s writing, but the author knows how to treat her fans – at least online.While highbrows may sneer at Steel’s novels

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  It’s Still in the Incentives!

  The chatter about when the U.S. Postal Service will request its next set of rate increases has already begun.But of much greater concern is the hubbub

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  Bring Me Your Web-Savvy, Yearning to Buy a Home

  Two years ago when New York ad agency Cyverasia took on the task of driving immigrants to the Fannie Mae Foundation’s Web site, the response rate was

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  Turning Obstacles Into Assets

  In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

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  Going Buy-Buy

  If the Internet truly has no boundaries, does that also hold true for online direct marketing?”It’s everyone’s focal point,” says Michael Petsky, CEO

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  Montgomery Ward Free of Chapter 11

  Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy protection last month when it was acquired by GE Capital Inc. The $650 million purchase