Agencies
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Agencies
Coldwater Creek Plans Seattle Store
Coldwater Creek plans to open a retail store in Seattle, in the former Nordstrom building. The retailer offers its women’s apparel and jewelry, furnishings
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Agencies
TELEMARKETING: Is There Anyone Out There?
Didn’t you used to hate it when you’d come home and find long-winded messages on your answering machine pitching aluminum siding – especially when you
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Agencies
MEDIA WATCH: Community and Commerce
Anonymity or community? Virtual or tactile? Those are the questions raised in two recent articles on e-commerce.In the Aug. 17 issue of The Advocate,
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Agencies
Lee Iacocca, Look What You Did
Until Lee Iacocca came along, corporate chief executives were content with their overpaid salaries, their overstuffed perks, their overgreedy stock options,
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Agencies
First-Half Drop for DR Space
There is some depressing new proof that direct response space advertising has lost ground.Direct response was the only category showing a year-to-year
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Agencies
Report From List Day…Uh, List Vision
It’s not news that e-commerce is big news for list professionals. Based on avid attention to the subject at the List Vision conference, held at the Hilton
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Agencies
We’re Not There Yet
Savvy businesses, understanding that it costs six times more to generate a new customer than to retain an existing one, have invested heavily in systems
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Agencies
Forrester Predicts Online Ad Boom
Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,