Agencies
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Agencies
CIRCULATION: Ex-pat Files
They just don’t make ex-pats like they used to.In the old days, expatriates didn’t care what was happening in the United States once they left. Now, it
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Agencies
REGULATORY: Marketers Blast House Sweeps Bills
A pair of House bills that would regulate direct mail sweepstakes were blasted by industry representatives during a Congressional subcommittee hearing
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Agencies
Destination Anywhere
Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons
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Agencies
Girl Stuff: MXG Media adds online TV to its magalog, Web offerings for teen girls
How many ways can you push products to teens?Manhattan Beach, CA-based MXG Media Inc. is about to find out this fall when it debuts online video programming,
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Agencies
On the Cusp of Greatness
A great deal has been said about the U.S. Postal Service being on the cusp of “great change.” Of course, “great change” might mean one thing to one person
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Agencies
Agent Orange: The U.K.’s Orange Group uses sound to sell sound
Winston Churchill once complained that tapioca lacked theme.That’s not something one could say about Orange’s Wildfire campaign. If anything, it might
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Agencies
Another Envelope Pusher
Just when you thought you’d seen the last Web site peddling office supplies to the home office market, along comes another.Computer Marketplace Inc.,
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Agencies
MEDIA WATCH: Community and Commerce
Anonymity or community? Virtual or tactile? Those are the questions raised in two recent articles on e-commerce.In the Aug. 17 issue of The Advocate,