Agencies
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Agencies
Peterman Sited: Catalog’s new owner revamps online presence
J. Peterman always has specialized in evoking images – from catalog copy with references to a life of leisure that only money can buy, to its founder’s
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Agencies
Faster Than a Speeding BRE: DC Comics launches insert program with RMI
Fancy flying with Superman? Running alongside the Flash? Or is plotting world domination with Pinky and the Brain more your speed?Marketers will get just
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Agencies
GAO Says NCOA Is Out of Control
A new government report says the U.S. Postal Service isn’t doing enough to monitor the use of its national change of address (NCOA) files to prevent them
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Agencies
Council for the Defense
The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified
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Agencies
DMA Roundtable: Clients Wary of Net Marketing
Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients’ marketing plans, said the
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Agencies
UPS Says Tax Hit Won’t Hurt Mailers
Shortly after being slapped in August with a $246 million bill for back taxes, United Parcel Service said it was taking an additional charge against its
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Agencies
PetQuarters.com Acquires Humboldt
PetQuarters.com, Lonoke, AR, has acquired Humboldt Industries Inc., Hazelton, PA. Humboldt distributes two pet catalogs, Home Pet Shop and the Dog’s Outfitter,
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Agencies
Sweeps Saga: PCH and AFP plan for the future in the wake of public uproar
Did you hear the one about the 88-year-old guy from California who flew to Tampa, convinced he’d won $11 million in the American Family Publishers sweepstakes?How
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Agencies
How to Select a Marketing System
Marketers, often with the help of consultants, need to define system requirements and then choose appropriate vendors and/or systems when building a customer
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Agencies
FCC Gives Green Light to Phone Companies
The Federal Communications Commission ruled in August that telephone companies can use private information about their customers and former customers