Agencies

• Agencies

  Sweeps Saga: PCH and AFP plan for the future in the wake of public uproar

  Did you hear the one about the 88-year-old guy from California who flew to Tampa, convinced he’d won $11 million in the American Family Publishers sweepstakes?How

• Agencies

  FCC Gives Green Light to Phone Companies

  The Federal Communications Commission ruled in August that telephone companies can use private information about their customers and former customers

• Agencies

  Reaching Out to the Pierced and Tattooed

  If the Brooklyn Museum of Art were in any other city but New York, it would have no problem attracting members and visitors with its world-class collections

• Agencies

  E-COMMERCE: Survey Projects Online Growth

  Direct marketers as a group foresee 150% growth in online revenue this year, compared with 100% for other online marketers, according to a research study

• Agencies

  How to Select a Marketing System

  Marketers, often with the help of consultants, need to define system requirements and then choose appropriate vendors and/or systems when building a customer

• Agencies

  OUTDOOR ADVERTISING: Drive-by DM No More?

  If billboards are part of your integrated marketing mix in the Midwest, you may have to look elsewhere to spend your DM dollars in Michigan.Businesses

• Agencies

  B-to-B DMers Lose Out for Being Profitable

  There was a time when the word on Wall Street was that a business had to generate profits to command the market’s respect. Nowadays the perception that

• Agencies

  Paradysz Matera Hires Randy Robertson

  Mailing list brokerage Paradysz Matera Co., New York, has hired Randy Robertson to open an office in Walnut Creek, CA. Until Aug. 16, Robertson had headed

• Agencies

  In the News

  Talk about your elaborate “Welcome to the neighborhood” gifts.Seemingly moments after I received my Massachusetts driver’s license, The Boston Globe presented

• Agencies

  Bicyclists

  Transportation planners across the nation and product hybrids such as the “cross bike” – which combines drop-handle, mountain and racing bikes – are promoting