Agencies
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Agencies
Girl Stuff: MXG Media adds online TV to its magalog, Web offerings for teen girls
How many ways can you push products to teens?Manhattan Beach, CA-based MXG Media Inc. is about to find out this fall when it debuts online video programming,
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Agencies
On the Cusp of Greatness
A great deal has been said about the U.S. Postal Service being on the cusp of “great change.” Of course, “great change” might mean one thing to one person
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Agencies
Agent Orange: The U.K.’s Orange Group uses sound to sell sound
Winston Churchill once complained that tapioca lacked theme.That’s not something one could say about Orange’s Wildfire campaign. If anything, it might
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Agencies
Another Envelope Pusher
Just when you thought you’d seen the last Web site peddling office supplies to the home office market, along comes another.Computer Marketplace Inc.,
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Agencies
Bicyclists
Transportation planners across the nation and product hybrids such as the “cross bike” – which combines drop-handle, mountain and racing bikes – are promoting
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Agencies
CATALOGS: Capitalist Da’lings
Only in America could a former packaged goods executive and venture capitalist see that discontinued Soviet military materiel and Russian folk crafts
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Agencies
Good Old Buys
Marketing Services Group Inc. (MSGI), New York, bought The Grizzard Communications Group, Atlanta, in a half-cash, half-equity $100 million deal. Founded
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Agencies
The Zen of Ongoing Sales
It could be posited as a Zen koan: When do existing customers tell you to take action? Answer: When they don’t tell you anything. For Geerlings & Wade,
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Agencies
For many years now, catalogers and other mailers have been looking for inexpensive ways to reach large target audiences with exactly the materials they want to receive, in keeping with the increased movement toward one-to-one marketing. This still isn’t q
Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase