Agencies
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Agencies
Good Old Buys
Marketing Services Group Inc. (MSGI), New York, bought The Grizzard Communications Group, Atlanta, in a half-cash, half-equity $100 million deal. Founded
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Agencies
For many years now, catalogers and other mailers have been looking for inexpensive ways to reach large target audiences with exactly the materials they want to receive, in keeping with the increased movement toward one-to-one marketing. This still isn’t q
Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase
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Agencies
Council for the Defense
The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified
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Agencies
DMA Roundtable: Clients Wary of Net Marketing
Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients’ marketing plans, said the
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Agencies
UPS Says Tax Hit Won’t Hurt Mailers
Shortly after being slapped in August with a $246 million bill for back taxes, United Parcel Service said it was taking an additional charge against its
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Agencies
Faster Than a Speeding BRE: DC Comics launches insert program with RMI
Fancy flying with Superman? Running alongside the Flash? Or is plotting world domination with Pinky and the Brain more your speed?Marketers will get just
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Agencies
GAO Says NCOA Is Out of Control
A new government report says the U.S. Postal Service isn’t doing enough to monitor the use of its national change of address (NCOA) files to prevent them
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Agencies
MEDIA WATCH: Community and Commerce
Anonymity or community? Virtual or tactile? Those are the questions raised in two recent articles on e-commerce.In the Aug. 17 issue of The Advocate,
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Agencies
PetQuarters.com Acquires Humboldt
PetQuarters.com, Lonoke, AR, has acquired Humboldt Industries Inc., Hazelton, PA. Humboldt distributes two pet catalogs, Home Pet Shop and the Dog’s Outfitter,