Agencies
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Agencies
Good Old Buys
Marketing Services Group Inc. (MSGI), New York, bought The Grizzard Communications Group, Atlanta, in a half-cash, half-equity $100 million deal. Founded
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Agencies
CATALOGS: Capitalist Da’lings
Only in America could a former packaged goods executive and venture capitalist see that discontinued Soviet military materiel and Russian folk crafts
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Agencies
For many years now, catalogers and other mailers have been looking for inexpensive ways to reach large target audiences with exactly the materials they want to receive, in keeping with the increased movement toward one-to-one marketing. This still isn’t q
Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase
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Agencies
The Zen of Ongoing Sales
It could be posited as a Zen koan: When do existing customers tell you to take action? Answer: When they don’t tell you anything. For Geerlings & Wade,
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Agencies
Council for the Defense
The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified
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Agencies
DMA Roundtable: Clients Wary of Net Marketing
Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients’ marketing plans, said the
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Agencies
UPS Says Tax Hit Won’t Hurt Mailers
Shortly after being slapped in August with a $246 million bill for back taxes, United Parcel Service said it was taking an additional charge against its
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Agencies
Peterman Sited: Catalog’s new owner revamps online presence
J. Peterman always has specialized in evoking images – from catalog copy with references to a life of leisure that only money can buy, to its founder’s
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Agencies
Faster Than a Speeding BRE: DC Comics launches insert program with RMI
Fancy flying with Superman? Running alongside the Flash? Or is plotting world domination with Pinky and the Brain more your speed?Marketers will get just