Agencies
-
Agencies
What’s That Sound? Stirrings From the Next Rate Case
U.S. Postal Service will ask for 3% to 4% increase, insiders sayPreliminary plans that could raise postage rates between 3% and 4% on average next September
-
Agencies
True North Merges Bozell With FCB
True North Communications, Chicago, has merged several subsidiaries, including FCB Worldwide, to catapult itself into fifth place globally in agency billings.
-
Agencies
Sales Syllabus
The Learning Co., a division of Mattel Inc., is working with Prime Response Inc. to develop personalized teleservices scripts and offers using data collected
-
Agencies
Splitsville: Direct Media restructures its relationship with Acxiom
Turmoil and uncertainty continue at Direct Media Inc. as it hammers out details of an imminent restructuring with parent company Acxiom Corp.Ongoing negotiations
-
Agencies
Who Should Lead CRM Efforts?
Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.
-
Agencies
E-LITERATURE: The Browser Did It
It may not make the sensation “The Murder of Roger Ackroyd” did when it was first released in 1926, but MysteryNet president Steve Schaffer expects a
-
Agencies
Clicks and mortar
Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including
-
Agencies
Telebrands to Pay $800,000 to FTC
Telebrands Corp., Fairfield, NJ, will pay the Federal Trade Commission $800,000 to settle a lawsuit alleging that the firm violated a 1996 agreement to
-
Agencies
Dash for Cash
It is a marketer’s dream; it is a marketer’s nightmare. It’s a way to pitch a discount offer just as your customer is about to buy a product at your competitor’s
-
Agencies
Ordering Off the Menu
I’m sure you’ve heard the one about the guy who walks into a restaurant and asks for a glass of iced tea. When the waiter tells him they don’t serve iced