Search

PROSPECTING PRODUCTIVELY – AND PROFITABILITY

If you need to find new customers to meet your business’ goals, you probably have a mental picture of the sales plan or forecast you need to guide your

Agencies

True North Merges Bozell With FCB

True North Communications, Chicago, has merged several subsidiaries, including FCB Worldwide, to catapult itself into fifth place globally in agency billings.

Agencies

FINGERHUT COS. INC.

Attend enough industry seminars and one becomes inured to the sound of direct marketers chanting “Right offer, right price, right time” in unison. But

Agencies

What’s That Sound? Stirrings From the Next Rate Case

U.S. Postal Service will ask for 3% to 4% increase, insiders sayPreliminary plans that could raise postage rates between 3% and 4% on average next September

Agencies

Sales Syllabus

The Learning Co., a division of Mattel Inc., is working with Prime Response Inc. to develop personalized teleservices scripts and offers using data collected

Agencies

Splitsville: Direct Media restructures its relationship with Acxiom

Turmoil and uncertainty continue at Direct Media Inc. as it hammers out details of an imminent restructuring with parent company Acxiom Corp.Ongoing negotiations

Agencies

Who Should Lead CRM Efforts?

Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.

Agencies

Ordering Off the Menu

I’m sure you’ve heard the one about the guy who walks into a restaurant and asks for a glass of iced tea. When the waiter tells him they don’t serve iced

Agencies

Telebrands to Pay $800,000 to FTC

Telebrands Corp., Fairfield, NJ, will pay the Federal Trade Commission $800,000 to settle a lawsuit alleging that the firm violated a 1996 agreement to

Agencies

Doctor, Doctor

There are many ways to resolve erratic customer service. One is to address it as a scheduling problem. Switching from a manual to an automated system