Agencies

• Agencies

  Telebrands to Pay $800,000 to FTC

  Telebrands Corp., Fairfield, NJ, will pay the Federal Trade Commission $800,000 to settle a lawsuit alleging that the firm violated a 1996 agreement to

• Agencies

  Three Headaches: Short takes on list industry problems

  Certain topics demand attention, but not much space. Here are some examples.Geographic Selection FeesOnce upon a time, it was darned difficult to deliver

• Agencies

  On the Go

  Consumers who’ve tried to avoid telemarketers by ditching their home phones and going mobile will soon have to contend with a new ringing in their ears

• Agencies

  CAREER CHANGES: A Strategic Move

  As the popularity and profile of direct marketing increases, so too does the scrutiny it comes under.That’s why Connie LaMotta has left her post as the

• Agencies

  MindSpring Misses the Mark

  One of the top six Internet service providers may be blowing a chance to maximize response to its print advertising.Most direct marketing print advertising

• Agencies

  E-MAGAZINE: A Quick Read

  Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.The Boston publisher

• Agencies

  The Underwrite Stuff: Upward trend continues in insurance DM

  Anyone thinking that the insurance direct marketing boom is over may be in for a shock. The number of companies writing property and casualty policies

• Agencies

  A World of difference

  Here’s a radical idea: A call center strategy based not on incentives, commissions or quotas, but rather on helping customers get what they need.That’s

• Agencies

  E-LITERATURE: The Browser Did It

  It may not make the sensation “The Murder of Roger Ackroyd” did when it was first released in 1926, but MysteryNet president Steve Schaffer expects a

• Agencies

  Clicks and mortar

  Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including