Agencies

• Agencies

  MindSpring Misses the Mark

  One of the top six Internet service providers may be blowing a chance to maximize response to its print advertising.Most direct marketing print advertising

• Agencies

  Words that Work

  Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.

• Agencies

  Three Headaches: Short takes on list industry problems

  Certain topics demand attention, but not much space. Here are some examples.Geographic Selection FeesOnce upon a time, it was darned difficult to deliver

• Agencies

  E-MAGAZINE: A Quick Read

  Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.The Boston publisher

• Agencies

  Check This Out:

  Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

• Agencies

  AMERICAN HEART ASSOCIATION

  Eight years ago, the American Heart Association took stock of its direct mail fundraising and felt it could do a better job. Three years later, the organization

• Agencies

  The Underwrite Stuff: Upward trend continues in insurance DM

  Anyone thinking that the insurance direct marketing boom is over may be in for a shock. The number of companies writing property and casualty policies

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  A World of difference

  Here’s a radical idea: A call center strategy based not on incentives, commissions or quotas, but rather on helping customers get what they need.That’s

• Agencies

  ONLINE AND UP FOR ADVENTURE

  If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided

• Agencies

  Shareholder Urges D&B to Sell Now

  Dun & Bradstreet’s largest shareholder, Harris Associates L.P., Chicago, has challenged D&B to take steps to maximize shareholder value, possibly by putting