Agencies
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Agencies
Pro-Choice Mail
Of the 2.3 million catalogs car stereo marketer Crutchfield sends out in each of its three annual mailings, only around 14% are sent to prospects. But
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Agencies
AG Tells Floridians: Opt Out of PCH Deal
Florida Attorney General Bob Butterworth has urged Floridians to opt out of the proposed settlement of a class action lawsuit by consumers against Publishers
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Agencies
Travel Agents & Agencies
Travel agents are more than recouping losses from dwindling airline commissions and new online competition by focusing more on vacation and cruise packages
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Agencies
THE SHARPER IMAGE: Razor Sharp – TRACY WAN, PRESIDENT/COO
Richard Thalheimer, the ever-restless founder of The Sharper Image, decided a few years ago to expand the company’s universe and makegreater use of all
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Agencies
The Net? Not Yet
About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,
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Agencies
E-LITERATURE: The Browser Did It
It may not make the sensation “The Murder of Roger Ackroyd” did when it was first released in 1926, but MysteryNet president Steve Schaffer expects a
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Agencies
Clicks and mortar
Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including
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Agencies
TRIED AND TRUE
This year’s Market Leaders roster has a slightly familiar ring to it – the list includes veteran DMers like Fingerhut and The Sharper Image. Why do they
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Agencies
DATA DOGFIGHT: U.K. processors warn DMers: You can’t ship names to the U.S.
A potentially nasty dispute has broken out between the British and American DM industries over the exact terms of the European Union’s new data protection
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Agencies
Dash for Cash
It is a marketer’s dream; it is a marketer’s nightmare. It’s a way to pitch a discount offer just as your customer is about to buy a product at your competitor’s