Agencies
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Agencies
MindSpring Misses the Mark
One of the top six Internet service providers may be blowing a chance to maximize response to its print advertising.Most direct marketing print advertising
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Agencies
E-RODENTS: Do a Little Dance…
Da Da Dee Da Doo Da Doo Doo Dee Da Doo Doo Dee…How cute!Hey, that’s great!Make it stop! Make it stop!If this doesn’t ring any bells, probably no one
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Agencies
FISHING FOR CUSTOMERS
At least one company has come up with an idea for addressing the dearth of business-to-business e-mail lists on the market – for smaller marketers, that
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Agencies
E-MAGAZINE: A Quick Read
Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.The Boston publisher
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Agencies
A World of difference
Here’s a radical idea: A call center strategy based not on incentives, commissions or quotas, but rather on helping customers get what they need.That’s
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Agencies
AMERICAN HEART ASSOCIATION
Eight years ago, the American Heart Association took stock of its direct mail fundraising and felt it could do a better job. Three years later, the organization
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Agencies
The Underwrite Stuff: Upward trend continues in insurance DM
Anyone thinking that the insurance direct marketing boom is over may be in for a shock. The number of companies writing property and casualty policies
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Agencies
UPDATING THE NEW DM: Yes Virginia, B-to-B Modeling Can Work
I’m often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is
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Agencies
Shareholder Urges D&B to Sell Now
Dun & Bradstreet’s largest shareholder, Harris Associates L.P., Chicago, has challenged D&B to take steps to maximize shareholder value, possibly by putting
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Agencies
CRM: There’ll Always Be an England
In this country, companies are quick to shift the blame and possible legal liability elsewhere. Customer management too often is conducted with an eye