Agencies
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Agencies
What’s That Sound? Stirrings From the Next Rate Case
U.S. Postal Service will ask for 3% to 4% increase, insiders sayPreliminary plans that could raise postage rates between 3% and 4% on average next September
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Agencies
True North Merges Bozell With FCB
True North Communications, Chicago, has merged several subsidiaries, including FCB Worldwide, to catapult itself into fifth place globally in agency billings.
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Agencies
Check This Out:
Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion
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Agencies
Who Should Lead CRM Efforts?
Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.
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Agencies
ONLINE AND UP FOR ADVENTURE
If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided
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Agencies
Sales Syllabus
The Learning Co., a division of Mattel Inc., is working with Prime Response Inc. to develop personalized teleservices scripts and offers using data collected
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Agencies
Splitsville: Direct Media restructures its relationship with Acxiom
Turmoil and uncertainty continue at Direct Media Inc. as it hammers out details of an imminent restructuring with parent company Acxiom Corp.Ongoing negotiations
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Agencies
Ordering Off the Menu
I’m sure you’ve heard the one about the guy who walks into a restaurant and asks for a glass of iced tea. When the waiter tells him they don’t serve iced
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Agencies
Telebrands to Pay $800,000 to FTC
Telebrands Corp., Fairfield, NJ, will pay the Federal Trade Commission $800,000 to settle a lawsuit alleging that the firm violated a 1996 agreement to