Topic

Agencies

  • The Whole Story: Organic foods market goes online to expand customer base

    Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic

  • ROAD TRIP: News in the North

    Here’s a scary scenario: You’re in Toronto at the DMA fall conference and you need something to read. You’ve already finished your by-now-dog-eared copy

  • California Opts In

    Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style

  • Environmentalists

    The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,

  • E-mail Ads Get the Goods

    Though still in its early stages, with only about 200 lists on the market, business-to-business e-mail is quickly developing its own rules for success,

  • OSMOSIS JONES (Warner Bros.)

    Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure

  • SCHERING-PLOUGH CORP.

    When Phyllis Segawa found out she had hepatitis C, her biggest fear was taking the prescribed medication. She was so frightened about the devastating

  • Words that Work

    Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.

  • To-Sew Has New Owner

    American Educational Products Inc., Boulder, CO, has acquired To-Sew Inc., a direct marketer of sewing instruction kits, for roughly $1.3 million in cash.