Agencies
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Agencies
Let’s Be FRIENDS
DMers and Net heads try to warm up to one anotherNot long ago during a presentation at a direct marketing conference, the young CEO of an Internet company
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Clicks and Calls = Connections
Fidelity Investments is mining data from its 8 million retail financial services accounts to transform routine inbound calls and visits to its Web site
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Agencies
All Talk, No Action: DMers slow to warm up to new technologies
Nestled within a new study from the Direct Marketing Association is evidence that marketers have not fully embraced technological innovation.Only 5% of
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Two Twists on DRTV
It’s shopping by television this time around, with two neat, if not new, variations on DRTV: Cadillac’s spin on the infomercial and PAX TV’s take on a
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Blame Canada? Not so Fast…
Should we blame the government?Or blame society?Or should we blame the images on TV?NO! Blame Canada!- Trey Parker and Marc ShaimanBefore you ask, no,
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LEGISLATION: House Panel Revises Sweeps Act
Tough new sweepstakes regulations were approved recently by the House postal subcommittee. The revised Honesty in Sweepstakes Act (HR-70) mirrors a bill
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Raise Your Glasses
Americans drank 531 million gallons of wine in 1998, and, according to wine industry sources, about 80% of that was consumed at home. That’s a lot of
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Dead and Responding Quite Well
Remember the maxim about absolutes? A person can’t be sort of pregnant or a little dead. When it comes to Internet marketing, however, you may have noticed
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Agencies
In Relationship Building, Save Formalities for the Wedding
Futurist Aldous Huxley once commented, “Words form the thread on which we string our experiences.” How right he was! Ultimately, all relationships are
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Agencies
Pixels Now, Print Later: Frontgate debuts fall catalog online
Frontgate, the upscale cataloger of gifts and gadgets, rolled out its fall collection on a redesigned Web site (www.frontgate.com). It’s the first time