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Cutting the Fat: Frito Lay reaches buyers of low-fat potato chips

One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a

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In Relationship Building, Save Formalities for the Wedding

Futurist Aldous Huxley once commented, “Words form the thread on which we string our experiences.” How right he was! Ultimately, all relationships are

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Mergers-a-Go-Go: E-commerce spurs merger and acquisition activity

Direct marketing is HOT – at least judging by merger and acquisition activity in the 18-month period that ended in June.Out of 900 respondents to a survey

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PUBLISHING: Who Ya Gonna Call…

If you’re looking for a different perspective on advertising while in Toronto at the DMA’s annual conference, you might want to check out Adbusters.The

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Direct to the Source: New study predicts a boom in consumer direct sales

Consumers purchased $190 billion in products and services through direct channels in 1998, and that number will hit $438 billion to $1.1 trillion by 2010,

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TCI Turns It Around: Cable company’s loyalty program is a hit

With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry’s goal of all-inclusive packages took a great leap

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AUTUMN IN NEW YORK (MGM)

Estimated Release Date: 4th Quarter 2000Starring: Richard Gere, Winona RyderTop Line: A love story about a middle-aged playboy whose lifelong practice

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10 Cents a Ride: USPS proposes catalog ride-along program for magazines

The U.S. Postal Service has asked the Postal Rate Commission to support a two-year experimental service that would allow catalogs weighing up to 3.3 ounces

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You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes

If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

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Where the Girls Are: Target Market Concepts gives samples to roller-skating teens

Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As