Agencies

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  Toronto Live

  As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho

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  British Readers High on Custom

  Custom publications stick out in the reader’s mind – even more than catalogs or direct mail.That’s the word from a new survey of British consumers by

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  Tektronix Hides Its Color Laser Under a Bushel

  The company puts out a sensational line of color printers – but you’d never guess from its latest advertisingThere’s still a school of wise-guy advertising

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  Once in a Lifetime

  Like the Talking Heads, as the DM industry counts down to the year 2000, you may indeed be wondering how we got here. But while “What have we done?” is

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  >From the Web to the Desk

  double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based

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  GM Looks to Drive Sales: Online services aim to fend off competition

  As part of an effort to become a more customer focused one-to-one company, General Motors is uniting its vast online holdings under a centrally integrated

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  FEEDING THE EAGLES

  Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned

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  Welcome Back: Publishers mine their databases to reactivate expires

  When publishers go digging for gold on their magazines’ expire lists, a little database intelligence can help make the excavation worthwhile.At Conde

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  Filling in pieces of the one-to-one puzzle

  “The Experience Economy”, B. Joseph Pine II & James H. Gilmore, Harvard Business School Press, 254 pagesAt first glance, a book on improving the retail

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  Turnaround: Sam Goody revives and expands sagging loyalty program

  Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted