Agencies

• Agencies

  FAMOUS AND FASHIONABLE: Accept No Substitutes

  What does one do after one has been at the center of a national scandal and written a book about it?Go into direct marketing, of course.Monica Lewinsky

• Agencies

  TCI Turns It Around: Cable company’s loyalty program is a hit

  With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry’s goal of all-inclusive packages took a great leap

• Agencies

  Telemarketing Stocks Rebound

  The clamor for Internet service supplier stocks is masking a remarkable turnaround for publicly traded telemarketing companies.Less than 18 months removed

• Agencies

  B-to-B Marketers Are Tops in e-Commerce

  Most of the hoopla about the Web is focused on consumer sites. But a new study from Catalog Age magazine’s i.merchant supplement shows that the real Web

• Agencies

  AUTUMN IN NEW YORK (MGM)

  Estimated Release Date: 4th Quarter 2000Starring: Richard Gere, Winona RyderTop Line: A love story about a middle-aged playboy whose lifelong practice

• Agencies

  Stranger in a Strange Land

  Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over

• Agencies

  A DM E-volution

  Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

• Agencies

  You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes

  If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

• Agencies

  Off the Straight and Narrow Path

  If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve

• Agencies

  Strange Bedfellows: USPS, Amazon.com plan joint marketing venture

  The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/